Small examples of stories in a lesson demonstrate to leaders, decision makers and bosses how stories impact learning.

Parody is a good method to use in content where it is both a reminder and refresher course.

Some scenarios are glorified memorization tests or branching multiple choice tests.

Learners struggle to keep focused on elearning lessons because of much competition for their time and attention.

Software training is a challenge because of the technical details that learners are expected to comprehend.

Many times, designers and developers have tremendous in-house learning resources through their internal recordings of sales calls, customer support and troubleshooting incidents or even text, email and chat support.

A great story is not only told and heard but should be felt by your learners - enough to elicit a response, a recall of a similar experience, a discovery or a solution to an unresolved event.

Eric Schmidt is Executive Chairman of Google. Along with Jared Cohen, they penned The New Digital Age: Reshaping the Future of People, Nations and Business.

William Isaacs wrote in his book Dialogue and the Art of Thinking Together (Doubleday, 1999), that many of us fail to have satisfying conversations.

Ruth Clark in her book Building Expertise (1999) wrote about the failure of knowledge transfer from short term learning to on-the-job situations.