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Lost a big client.. worth $100M / year / Why we lost the contract with Nabisco?

 
Rej 150x200
Situation
General information of the situation
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Situation
General information of the situation

Situation

The situation is where you start. You learn by dealing with real-life work situations. Provide a short description of the situation for the learners to work on. Along the way, you will impact results.
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Sitches are situations, jams, issues, errors, gaps, troubles, stoppages and many others to fix and solve. They are also opportunities to improve, grow, expand, and introduce better, faster and cheaper ways to get the desired results.
What is your Situation and Question?
Nabisco has been a 15 year old client. We lost it. No reasons we know. Seem so sudden.
What's the biggest challenge?
The challenge is that there is a new set of decision makers at Nabisco and we don't have a long history of relationship.
What's the objective?
We want to know why so we can find a strategy to save it.
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Rej 150x200
Ray Jimenez, PhD    
March 26, 2020
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