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Straightening out the chaos!
The situation is where you start. You learn by dealing with real-life work situations. Provide a short description of the situation for the learners to work on. Along the way, you will impact results.
Sitches are situations, jams, issues, errors, gaps, troubles, stoppages and many others to fix and solve. They are also opportunities to improve, grow, expand, and introduce better, faster and cheaper ways to get the desired results.
What is your Situation and Question?
Our company just reorganized multiple departments do to a pending split from our parent company into an independent entity. As a result, our marketing department has been completely reorganized with a new marketing operations team put in place. I am on this team and we are working on processes to simplify work for the regional strategic marketers, which is creating confusion because at the same time, we are moving to new software for marketing automation.
What's the biggest challenge?
The biggest challenge is getting the marketing ops team to agree on the processes and get buy-in from the Regional Marketing Director. We all have great ideas and want to provide a consistent message to the regional team. However, we all are interpreting new roles and new processes differently, creating additional confusion.
